RFC Marketing provided: consultation, project management, social media management, and creative direction.
This 360° digital media project was a collaboration between 20 Rock Leadership Development and RFC Marketing. Our vision included capturing 20 Rock’s unique approach to leadership development through striking visuals, professional themes, and evergreen branding. After launching a new mobile-optimized website with integrated SEO, analytics tools, and updated photography, we saw an increase of 48% in site traffic and conversions within the first 60 days. Our team paired this digital foundation with high-quality content for social platforms with a focus on Meta and LinkedIn.
By reflecting 20 Rock’s core brand values and target market through storytelling, images, advertising campaigns, blog posts, and social content, we saw their audiences increase engagement and gain followers across platforms.
