CREATIVE
DIRECTION
What is Creative Direction?
“Creative Direction is the intersection where art direction and design meet strategy.” - Dan Mall.
Why does my brand need a Creative Director?
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, imagery, products, events, or logos; and directs & translates the creative people who produce the end results. This takes the pressure off the business owner or CEO to make these creative decisions.
Creative direction can help to keep a team unified by defining a clear purpose for the project, can supply strategic brand direction throughout concept creation, and can solidify a creative vision to turn it into an effective reality.
Creative direction is a powerful tool, capable of helping you and your business connect with your audience on a much deeper level.
Cohesive assets are a must for any successful brand or business. A creative director provides leadership and input to assure that all deliverables meet the client, campaign, project, or event objectives while simultaneously communicating the identity of the brand or business.